With these statistics, it’s easy to see why so many businesses incorporate mobile marketing into their sales and marketing strategies. In addition to being one of the most effective ways to get your message read, SMS may also cost less per target.

ELEMENTS OF A STRONG SMS CAMPAIGN

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CLEAR CALL TO ACTION

Make sure your text is clear and simple and your customers know exactly what to do to benefit from your offer

TIME IT RIGHT

You’ll likely have customers in multiple time zones. Take advantage of our SMS scheduler to prep and perfectly time your messages

KEEP IT SHORT

With only 160 text characters, keep your message short, easy to follow and avoid complex words

PERSONALIZE IT

Insert names and other relevant details into your messages to make them more engaging

SEND EXCLUSIVE OFFERS

Build loyalty and make your customers feel special by sending exclusive offers that you don’t promote in any other channel

MAINTAIN YOUR DATABASE

Avoid sending texts to old numbers. Regularly check and delete mobile numbers that can’t be reached to save both time and money

MEASURE AND IMPROVE

Closely track the effectiveness of your mobile marketing campaign. Small adjustments can often make measurable improvements

BUILDING YOUR OPT-IN LISTS

Just like email marketing, before you can send out text messages, you need to build a list of numbers that have opted in to receive them.

  • Choose a keyword on our short code
  • Ask your audience to text the keyword to the short code
  • Promote this across your website, in-store, print, social media, and more
  • Use keywords to automatically assign reply numbers to your marketing lists
  • Include instructions on how users can opt-out by texting STOP to the short code





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The mobile channel has proven to be one of the most significant in terms of market intelligence and customer behavior profiling. More marketing dollars are being directed to harness the power of the mobile channel to:

  • Build brand awareness
  • Increase sales through unique offers
  • Drive interest in promotions and specials
  • Enhance customer interaction and loyalty

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